Overview

Task's Marketing Services help your business expand faster, at a lower cost, with less risk, and greater returns. Our international marketing experience as entrepreneurs and with technology industry leaders can help you overcome the barriers of language, time zones, and culture.

• Market Entry Tests: Before you make big marketing investments, let Task help you test demand for your product.
• Lead Generation: Whether channel sales or direct offices, get better returns faster with Task lead generation services.
• Positioning and Messaging: Task can help you get the most for your marketing investment with positioning and messaging that will get you better results, faster, at a lower cost
• Product Marketing: Task can generate greater returns and accelerate your expansion with product marketing services that lower barriers to customer adoption of your products.

Market Entry Test

We understand that it pays for software companies to "look before they leap" into international markets. Market testing is an essential step that helps minimize risks and maximize opportunities early in the pursuit of overseas markets.

The primary goal of a market test is to create demand for your products in an overseas market where no prior demand or awareness exist. Direct marketing strategies and techniques are used to facilitate testing. We adopt a straightforward process designed to answer questions that enable your business to make better decisions - important questions such as:

• Are sales, marketing, and business operations ready to acquire and service customers? If not, where are the gaps and how best to close them?
• Will there be demand for the product? How much demand?
• Which geographies are best to target?
• What is our sales channel readiness? Is the right channel strategy in place?
• What are the target customer attributes best-suited to a market test?
• Does the product meet market expectations? If not, what needs to be changed?

Lead Generation

Whatever sales model your business uses overseas, Task Ventures can help build and maintain a strong sales pipeline in your target geography. Our knowledge of the markets you want to win combined with our expertise on how to win them helps you create more leads, of higher quality, in less time.

Partnering with Task for lead generation offers these advantages:

• Task Ventures has in-country presence which enables us to plan and act more quickly, thus you expand more quickly.
• Our knowledge of which lead generation strategies work best in each locale yields better results, faster.
• Task can localize campaigns to language, form, and syntax more efficiently and effectively.
• Task can assume or share lead-gen responsibility with your current marketing resources, therefore your current business is exposed to less risk of being overtaxed.

Positioning and Messaging

Your business risks not gaining a foothold in new overseas markets if positioning and messaging are off target or not clear. Your current position and messaging may need minor fine-tuning, or more significant changes in order to get a response.

Task positioning and messaging service offers these benefits:

• Task's expert view of your positioning from the local market perspective ensures proper market alignment, thus better results from marketing, faster market penetration, and lower overall cost.
• Task ensures that messaging is cohesive, and clear. We make it usable for your business, its partners, and external markets for higher returns on sales and marketing.
• Task helps ensure that dialect, syntax and language are optimized to resonate with your target market. This lowers the risk from innocent, but potentially embarrassing errors and delivers better results.
• Because Task knows the local competitive landscape, we can adapt positioning accordingly. This accelerates your market entry and helps you capitalize on first-mover advantage.
• Task frees your internal resources from devoting precious time to learning new markets, thereby keeping your business on track as you expand.

Product Marketing

Your business' ability to describe its products, their benefits, and how they work to new international markets is critical to international expansion. Task Ventures Product Marketing Services can help your business effectively communicate this essential information to achieve better results, in less time.

Task product marketing offers these benefits:

• Task interprets and translates the essential and most relevant information about your product for local markets so you add customers more quickly.
• We relieve demand on your current marketing resources up so they can focus on current business.
• We are familiar with local market preferences for evaluating software and we select product marketing tools that achieve better results, at a lower cost, in less time.

Task Ventures offers these product marketing services:

Product trials/proof of concept Product demos Technical papers ROI calculators Webinar content Product value proposition Product collateral PowerPoint presentations Competitive analysis Market Analysis Sales Tools Trade show and event support